February 17, 2011
I spent a day this week, trawling around rows and rows of rails at Olympia and Earls Courst for the Pure London and Pure Spirit exhibitions. It brought back memories of all the exhibitions I had to cover as Fashion Director of Drapers Record a few life times ago. The acres of clothes in vast airplane hangers full of exhibitors at IGEDO in Germany would bring tears to my eyes and blisters to my feet.
Such exhibitions makes me wonder who buys all these clothes? And why are so many so bland and boring and basically the same? Where is the excitement and innovation that is fashion? I know it's tempting to play safe in a recession but currently many retailers are just not playing at all with the new and the different. And the quality of fabric is appalling. In some stores, clothes are cheap, yes, and, therefore, accessible to the masses, but they look like rags
The high street needs a kick up the crumpled polyester chiffon clad bum.
I have had so many shoots this month, so many deliveries. The neighbours must think that I am shopping for England; they are starting to give my husband sympathetic looks. I believe that the man from Parcel Post is planning his day so he arrives at our beachside house at lunchtime so he can delivery my parcels and then have his sarnies by the sea.
And then, of course, after the shoots I send it all back. So now the neighbours are giving me the sympathetic looks.
My recent fashion clients/subjects/victims(?) have included Jo Wood, Sheila Hancock, Dragon's Den Peter Jones and his family, and high designer fashion for Epicurean Life. I also have two shows to organise. In fashion variety is the spice of stylish life - and the reason for the downfall of yet another of my clothes rails